Sunny June
They are a high-end curly hair brand with a mission to dismantle the limiting belief that curly hair is not professional, elegant, or desirable and inspire a new appreciation for naturally curly hair. They believes that shopping for curly hair products should be seamless and empowering, not overwhelming or frustrating.
Creative direction / Photography / Feed Design
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The Solution
Sunny June has now become a staple on the industry. With multiple moments of virality. Their new look feels professional, yet approachable, and intriguing.
The Problem
Sunny June was having trouble building an engaged community. Sales had plumeted 30% and they were in need of a helping hand to achieve the big vision they knew they were capable of.
